The nine perks that cost a creator nothing, and the four that eat a month

Tiers do not fail on price. They fail in month three, when a perk that looked generous in September turns out to cost a Saturday every month, and the creator goes quiet rather than say so. The nine perks below are built from what you already make and cost no extra hours; the four after them are the ones that eat a month, and each has a version that does not.

The nine that cost nothing.

  1. Every post, as it happens. The thing you already make, posted where paying members see it first. It costs nothing extra because it exists either way; the tier is just the door to it.
  2. The archive. Everything you have posted so far, in one place, unlocked the day they join. New members treat a deep archive as the reason to stay through a quiet month.
  3. The month's work as one PDF. The sketches, the chapter, the recipes, the lesson notes of the month, bundled on the last Sunday. One export, once a month, from files that already exist.
  4. Your name on the thanks list. A page, a credits roll, a line in the zine. Members read for their name; the list takes ten minutes to update and is the most-mentioned perk in cancellation surveys for the people who stayed.
  5. The full-length cut. The whole carve, the whole session, the unedited take, where the public gets the clip. No extra work: it is the file you cut the clip from.
  6. A day's early access. The public post goes to members 24 hours before everyone else. A scheduling choice, not a task.
  7. One poll a month. Members pick next month's subject from three options you were going to choose between anyway. One poll on the 1st; the answer is your plan.
  8. A shop code. A percentage off your own shop, all year. It costs margin on sales that mostly would not have happened, and it is the perk that moves people from the bottom tier to the middle.
  9. A members thread. One pinned post where members talk to each other and you answer when you pass. Not a server, not a schedule: a thread.

The four that eat a month.

  1. A weekly call. Fifty-two dated hours a year, each with a prep and a recording, that cannot slip without an apology post. Monthly, capped and recorded is the version that survives; weekly belongs only in a top tier priced for the hours.
  2. Uncapped posts. A tier that promises "at least three posts a week" or "daily" writes a quota on the wall, and the first week you miss it is the week the refunds start. Promise the rhythm you already keep, not the one you hope for.
  3. 1:1 critique. Reading, marking up and replying to one member's work is an hour each, and the tier sells one at a time until it sells twelve. Cap the seats in the tier (six, ten), price each seat for the hour, and say the cap on the tier itself.
  4. A moderated Discord. A server is a second job: rules, roles, a quiet month that reads as a dead community, and moderation at midnight. If members want to talk, the pinned thread above does it inside the platform; a server waits until the members thread is too busy to read.

A perk is a promise with a monthly cost. Write each one down with its hours per month and its cap before it goes on a tier; the sample pack's last page is exactly that table.

Three questions.

Why do the nine cost nothing?

Because each one is either a thing you already make (the posts, the archive, the full-length file), a one-click setting (early access, a code) or a ten-minute monthly habit (the PDF, the thanks list, the poll). The tier packages them; it does not add work. The only cost is deciding which tier each sits in.

Can I offer one of the four at all?

Yes, in the top tier, capped and priced for the hours. A monthly recorded call at a $20 tier with a cap of 40 members is a fair trade; a weekly call at $5 is a second job you sold for lunch money. The sample pack shows the maths: hours a month per tier, divided by members, against the price.

How many tiers?

Three. A low tier for the archive and the posts, a middle tier that adds the poll and the code, a top tier with the one costly perk, capped. Six tiers read as a menu and members stall at the choice; the sample pack is three, and the pack we write is three or four, never more.

Want this list with the sample pack?

The nine and the four as a one-page list, plus the whole invented Inkbound pack as a PDF: three tiers, the About text, the welcome post and the tier maths.

Read the sample pack   Write my tiers, $39